Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name.

 tening cream inConsumer massive Unilever says it's going to rebrand its bestselling pores and skin lightening cream Fair and Lovely and drop the word "truthful" from its name. While the information has been welcomed, campaigners say the flow does not pass a long way enough - and in India call for for such merchandise indicates no signal of waning.

Unilever and its Indian subsidiary Hindustan Unilever Limited (HUL) were criticised notably for selling colourism and making women with darker sun sunglasses sense insecure and inadequate. Pressure have been mounting because remaining week while US multinational Johnson and Johnson introduced it'd now not produce or promote of its lotions which might be famous in Asia and the Middle East in reaction to the demise of George Floyd and the global debate approximately racism it sparked. "Conversations over the last few weeks highlighted that a few product names or claims on our Neutrogena and Clean & Clear dark-spot reducer merchandise constitute equity or white as higher than your personal precise pores and skin tone," Johnson and Johnson stated in a statement. "This became by no means our intention - wholesome pores and skin is stunning pores and skin." Fair and Lovely is India's biggest promoting pores and skin lightening cream, with 24bn rupees ($317m; £256m) in annual revenue. Ever for the reason that Nineteen Seventies while it first hit the market, tens of thousands and thousands of tubes are offered each yr via way of means of teens and younger ladies in a rustic in which lighter pores and skin is automatically equated with beauty. Top Bollywood actors and actresses have seemed in commercials to propose Fair and Lovely that sell truthful pores and skin as a way to locating love or a glamorous job. On Thursday morning, Fair & Lovely trended excessive on Twitter in India with masses stressful a ban on its marketing and marketing and sale. In the beyond weeks, at the least 3 change.org petitions have arise globally, asking Unilever to banish the cream from markets in Asia and Asian shops withinside the West. A big billboard marketing and marketing pores and skin ligh Jessore, Bangladesh